The Power of Local Radio Marketing: Insights from WTTL’s Station Manager Cindy Watts
In this episode of the Shop Local show, host Leesa Boone interviews Cynthia Orton Watts, also known as Cindy Watts, the station manager of WTTL. The discussion revolves around the importance of local businesses in the community and how radio marketing can help these businesses grow. Cindy shares her extensive experience in running the station and working with local clients to enhance their marketing strategies. They touch on the significance of repetition in advertising, the customization of marketing proposals, and the potential reach of radio advertising. Cindy also addresses common misconceptions about radio marketing and compares its effectiveness to other forms of advertising like Facebook. The episode underscores the value of investing in marketing for small businesses and highlights the supportive and fun environment at WTTL. Listeners are encouraged to partner with the station to elevate their marketing efforts, especially in anticipation of the slower months of the year.
00:00 Introduction to Shop Local
00:24 Meet Cindy Watts: Station Manager
01:57 The Power of Repetition in Marketing
04:39 Success Stories and Testimonials
09:39 Understanding Radio Reach and Streaming
13:10 Overcoming Hesitations in Radio Advertising
15:41 The Power of Marketing: A Client’s Perspective
17:01 Custom Proposals: Tailoring Marketing to Your Needs 18:04 Choosing the Right Advertising Platform
20:07 The Limitations of Facebook Marketing 26:09 Supporting Local Businesses: Opportunities and Strategies
32:18 Conclusion: Invest in Your Business
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